In the ever shifting realm of fashion, a quiet revolution unfolds. Weaving threads of sustainable fashion and ethics into the fabric of our lives. Amidst the clamour of fast fashion, a thoughtful movement emerges. Championing a future where style dances hand in hand with responsibility. Join me, as we explore the stories of five remarkable brands, each embodying a commitment to transparency and a reverence for our Earth.
1. Ecoalf
Born in 2009 from a dream to protect our planet, Ecoalf stands as a beacon of sustainability. Recognised among the top B Corps worldwide, Ecoalf marries innovation with style. Their new collection Onepointzero, is designed to be disassembled for complete circularity. The outerwear is made from mono-material layers that are 100% recyclable, returning to nature for zero waste. Here, waste transforms into trends, proving that fashion can indeed be a force for good.
2. ASK Scandinavia
From the heart of Helsinki, ASK Scandinavia rises a female-founded ode to timeless elegance. Since 2017, ASK has fought against the tide of excess, crafting bags from planet-friendly materials. By employing MIRUM®, a revolutionary non-leather alternative, and ECONYL®, woven from ocean waste, they not only safeguard the environment but also educate consumers about mindful choices. For every 10,000 tons of ECONYL® produced, a staggering 70,000 barrels of crude oil are spared, a testament to conscious creation.
3. Ninety Percent
In the vibrant spirit of London, Ninety Percent thrives built on care and community. Founded by friends, this brand pledges to share 90% of its profits with charity, knitting social good into every garment. With a heart for ethical practices, they co-founded Echotex in Bangladesh, where worker welfare is paramount. Each piece sold uplifts the hands that weave and nurture a more just fashion landscape.
4. Triarchy
A family-owned jewel of denim, Triarchy breaks new ground with their plastic-free stretch jeans. Did you know, the average degradation time for every other pair of plastic-based-stretch-jeans is 200+ years? By fusing organic cotton and natural rubber, these eco-friendly creations biodegrade within two years at end of life. Through innovative manufacturing techniques, Triarchy embraces water conservation and carbon offsetting, planting a tree for every pair sold…a beautiful harmony of responsibility and style.
5. Sumy Kujon
In Lima, Peru, the visionary Sumy Kujon translates heritage into contemporary art. Working with the luxurious Baby Alpaca and organic cotton, her designs echo tradition while embracing modern elegance. As co-founder of Neo Fibers, she draws from the richness of the Amazon, utilising sustainable fibers like Aguaje and Chambira. Kujon’s creations celebrate not just fashion but also the vibrant cultures and ecosystems they emerge from.
We Hold The Power
As we navigate this intricate tapestry of fashion, let us recognise the power we hold as consumers. The brands we’ve explored are not merely purveyors of style; they are architects of a brighter, more sustainable world. By choosing to support their missions, we adorn ourselves in high-quality, meaningful pieces and become part of a collective movement, healing our planet one garment at a time. Together, let us wear our values with pride, weaving a narrative of hope and renewal in a fashion landscape that honors the Earth beneath our feet.
Ps: This post is not sponsored, it’s just because I love them.
